News channels have undergone a huge amount of change over the past few years. Some news programs have gone on to changing their formats, look and have brought in more attractive, intelligent and witty news presenters in order to get more viewership and garner more revenues. The conventional ‘weather girl’ of the news channels has always conjured up the image of a very beautiful, attractive and sensual woman delivering the weather report. Naked News has taken this element of sensuality a step further and has naked women dishing out the weather report!
Naked News calls itself a program that has “nothing to hide”. This web subscription program features a complete and full television newscast. This program is arranged in Toronto and is aired daily each episode being of twenty five minutes. The highlight of this show is that the male or female anchors either read the news completely naked or they strip while they read their specified segments, such as weather, sports, entertainment, current affairs etc. It has been noted that irrespective of the news presenters’ gender, the viewership of Naked News remains predominantly male.
Naked News made its debut in 2000 as a subscription based web news service that boasted of an all female cast. The first anchor of Naked News was Victoria Sinclair who, at that time was the only anchor for the show and presented all the segments including weather, sports, entertainment etc. As the show gained popularity, the numbers of anchors increased and presently consists of eight female presenters and additionally have guest anchors featuring as well. With no marketing gimmick or strategy, this website became popular only through word of mouth, soon becoming a frequented web destination.
This website received almost six million hits in a month during its initial days. A huge contributor to its popularity was its free viewership as the site was supported entirely by advertising. Post 2002, only one of the news segments could be seen for free and after 2004, the site became a paid one. Again in 2008 two segments of the show could be viewed for free.
Naked News launched Naked New Japan in 2006, in association with eGalaxy and Sunrise Corp. eGalaxy was the owner of Naked News and Sunrise Corp was a seller of services and goods over the internet. Naked News Japans presenters do not strip completely, owing to the stringent broadcasting norms of the country. However, the producers hope that they will be able to show more in the future. The Naked News expansion mode continued with the launch of Naked News Italia in 2008.
Naked news presenters have been extremely popular and have been featured in several television shows such as The Today Show, CBS Sunday Morning, and The View etc. They have also made several appearances on Entertainment Tonight and ET Insider. These presenters have also been featured in several newspapers and magazines such as Playboy and TV Guide.
To become a member of Naked News one has to be above eighteen years of age and gain access to a daily feed of features, news and reports that are gathered from all across the world.