News and news presenting has come a long way. Gone are the scripted days of news reading with news readers, looking like they would go to sleep any moment, would drone on giving the highlights of the day’s events. The advent of satellite and cable television changed everything and made the business of news a major money crunching tool. With passing years, news started becoming even more category specific and thus gave rise to more channels that provided entertainment and information in their specific spheres. Sports, entertainment, current affairs, all began to be hosted at their own specific domains and catered to their selected audience.
Sports have always had a huge fan base and enthusiasts are always keen on sourcing information regarding their favorite sports. A number of media giants went ahead into several alliances to gain greater coverage of sports events that were being held in areas beyond their network and began broadcasting them on their networks.
This gave them a larger viewership that translated into higher revenues. Gradually from being broadcasters of live or recorded games, these sports channels developed programs that covered everything and anything that one needed to know from the world of sports. Now sports channels have dedicated news channels that cover and bring to their viewers not just games but also sports reviews, statistical game analysis, player updates and their performance reviews as well.
Most of these sports channels do compete against one another trying for greater viewership’s and take major efforts to make this agenda a reality. With new interactive show formats, to more engaging, attractive and intelligent presenters to sometimes giving complete makeovers to the channel, they do everything to stay on top.
One such news provider that made a huge impact on news viewing was in the year 2000 when Naked News was launched. This program was launched as a web based news service that featured a complete television newscast and ran 25 minute daily shows from Toronto. The highlight of this program was that the presenters stripped while they read the news and presented their segments.
Naked News began with only one anchor, Victoria Sinclair, who presented all the sections of the program. She continues to be a part of Naked News. Some of its initial success can be credited to the free viewership of the channel, which did become immensely popular even in the absence of a marketing strategy.
They were popularized by the word-of mouth medium and increased in numbers from one to eight female anchors. The show also brought in a number of guest anchors to keep the format interesting. Following the crash of the internet boom, only one segment of the program could be viewed for free and eventually by 2004 the entire program was turned into a ‘members only’ one with no segments available for free access.
The naked sports news presenters have also been extremely popular and have been featured in a number of television shows and have also been featured in several newspapers and magazines.